Cookie Policy
Cookie Policy
Last updated 20.02.2026
1. About this Cookie Policy
This Cookie Policy explains how Metsa AI Travel OÜ (“Metsa AI”, “we”, “us”, “our”) uses cookies and similar technologies when you visit our website at https://www.metsa.ai/ (the “Website”).
It should be read together with our Privacy Policy, which explains how we use personal data more generally. This Cookie Policy applies regardless of the device you use to access the Website (for example computer, smartphone or tablet).
2. What are cookies?
Cookies are small text files that are stored on your device when you visit a website. They enable the website to recognise your device and store certain information about your preferences or past actions.
Cookies can be:
session cookies, which exist only while your browser is open and are deleted automatically when you close it;
persistent cookies, which remain on your device for a longer period or until you delete them.
Cookies can also be:
first-party cookies, set directly by the website you are visiting; or
third-party cookies, set by another organisation, for example an analytics or advertising provider.
We may also use technologies similar to cookies, such as pixels, tags or local storage. In this Cookie Policy, we refer to all of these collectively as “cookies”.
3. Why we use cookies
We use cookies for the following purposes:
to make the Website function properly and securely;
to remember your choices (for example cookie preferences);
to understand how visitors use the Website and to improve it (analytics);
in the future, to measure the effectiveness of our campaigns or show relevant content (advertising / social media).
4. Types of cookies we use
We group the cookies we use into the following categories:
4.1. Strictly necessary cookies:
These cookies are essential for the operation of the Website and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences or filling in forms. You can set your browser to block these cookies, but some parts of the Website may then not work properly.
4.2. Functionality (preference) cookies:
These cookies allow the Website to remember choices you make (such as language or region) and provide more personalised features.
4.3. Analytics (performance) cookies:
These cookies help us understand how visitors use the Website by collecting and reporting information in an aggregated and often pseudonymised form. For example, they may tell us which pages are visited most often or whether users encounter error messages. This information helps us improve the Website.
4.4. Advertising / social media cookies (if implemented):
These cookies may be set by us or by third-party partners to build a profile of your interests and show you relevant content on other sites. They may also enable you to share our content on social media platforms.
Non-essential cookies (categories 4.2–4.4) are only used with your consent, which you can give or withdraw at any time through our cookie banner and settings.
5. Cookies used on this Website
The specific cookies used on the Website will depend on the technical implementation and service providers selected. The table below shows the information we will maintain about each cookie in use: cookie name; provider (Metsa AI or third party); purpose; type / category; duration.
Cookie name: _ga
Provider: Google (Google Analytics 4)
Purpose: Used to distinguish unique visitors by assigning a randomly generated client ID. Helps understand how visitors use the Website.
Category: Analytics
Duration: 2 years (effective ~13 months due to browser limits)
Cookie name: _ga_JC089HX3XV
Provider: Google (Google Analytics 4)
Purpose: Used to persist session state and track user activity during a visit, including session duration and page flow. The suffix corresponds to the GA4 measurement ID.
Category: Analytics
Duration: 2 years (effective ~13 months due to browser limits)
Cookie name: _gid
Provider: Google (Google Analytics 4)
Purpose: Used to distinguish users and group user behaviour within a 24-hour period.
Category: Analytics
Duration: 24 hours
Cookie name: __hstc
Provider: HubSpot
Purpose: The main cookie for tracking visitors. Contains the domain, unique visitor ID, first-visit timestamp, last-visit timestamp, current-visit timestamp and session number.
Category: Analytics
Duration: 6 months
Cookie name: hubspotutk
Provider: HubSpot
Purpose: Keeps track of a visitor’s identity. Passed to HubSpot on form submission to associate the visitor with a contact record.
Category: Analytics
Duration: 6 months
Cookie name: __hssc
Provider: HubSpot
Purpose: Keeps track of the current session to determine whether a new session should be started.
Category: Analytics
Duration: 30 minutes
Cookie name: __hssrc
Provider: HubSpot
Purpose: Used to determine if the visitor has restarted their browser, which helps calculate accurate session data.
Category: Analytics
Duration: Session (deleted when browser closes)
Cookie name: __hs_opt_out
Provider: HubSpot
Purpose: Stores the visitor’s cookie consent preferences for the HubSpot tracking code.
Category: Necessary
Duration: 6 months
Cookie name: _cs_id
Provider: Contentsquare (formerly Hotjar)
Purpose: Assigns a unique ID to the visitor to track behaviour such as clicks, scrolling and page navigation across sessions.
Category: Analytics
Duration: 13 months
Cookie name: _cs_s
Provider: Contentsquare (formerly Hotjar)
Purpose: Tracks the current browsing session, including pages visited and interactions, for behaviour analysis.
Category: Analytics
Duration: 30 minutes
Cookie name: _cs_c
Provider: Contentsquare (formerly Hotjar)
Purpose: Stores the visitor’s consent status for Contentsquare tracking.
Category: Necessary
Duration: 13 months
Similar technologies, cookieless
The following technologies collect data but do not set browser cookies.
Cookie name: Vercel Analytics / Speed Insights
Provider: Vercel
Purpose: Collects anonymous website performance and usage metrics (e.g. page load times, Web Vitals). Privacy-friendly: does not set cookies or collect personal data.
Category: Performance (cookieless)
Duration: N/A – no cookies set
Cookie name: Sentry
Provider: Functional Software (Sentry)
Purpose: Error monitoring and application performance tracking. Sends trace data via HTTP headers, not persistent browser cookies.
Category: Necessary / Functional (cookieless)
Duration: N/A – no persistent cookies set
Cookie name: Crystallize Frontend Preview
Provider: Crystallize
Purpose: Enables real-time content preview for the headless CMS used to manage site content. Active only during content editing.
Category: Necessary / Functional (cookieless)
Duration: N/A – no persistent cookies set
6. Cookie banner and your choices
When you first visit the Website, you will see a cookie banner that:
briefly explains that we use cookies and similar technologies;
allows you to accept all cookies, reject non-essential cookies, or manage your preferences.
An example of the wording we may use is:
“We use cookies and similar technologies to make this website work, to improve your experience and, with your permission, to analyse traffic and show you relevant content. You can accept all cookies, reject non-essential cookies or manage your preferences. For more information, see our Cookie Policy.”
The banner should include buttons such as:
“Accept all cookies”;
“Only necessary”;
“Manage settings” (to choose cookie categories);
a link to this Cookie Policy.
You can change your cookie preferences at any time by using the cookie settings tool on the Website (usually available via a “Cookie settings” link in the footer) or by clearing cookies in your browser.
7. Managing cookies in your browser
Most web browsers allow you to manage cookies through their settings. For example, you may be able to:
see which cookies are stored on your device;
delete cookies;
block cookies from all or selected websites.
The method for doing this varies from browser to browser. You can find more information in the help section of your browser. Please note that blocking or deleting some cookies may impact the functionality of the Website.
8. Changes to this Cookie Policy
We may update this Cookie Policy from time to time, for example if we start using new cookies or if legal requirements change. The date at the top of this Cookie Policy indicates when it was last updated. Where changes are material, we may display an updated cookie banner or otherwise draw your attention to the changes when you next visit the Website.
9. Contact
If you have any questions about our use of cookies, you can contact us at privacy@metsa.ai or by post at Metsa AI Travel OÜ, Algi St 29, Tallinn 12916, Estonia.