ABOUT US
Metsa.ai is a travel agent for conscious explorers – those who seek deeply, and find meaning in the simple, wild moments that stay with you forever. Each destination is chosen with care for its authenticity, quality, and respect for the environment. We aim for a premium experience in three aspects - nature, activities and gastronomy.
From forest trails to fireside dining, skiing in bogs and running by the sea, hiking with mushroom picking and local food rich in its true taste. We’re starting in the Nordics and Estonia, with new regions joining the collection as we grow.
Mets(a) means forest in Estonian language. To Estonians, forest has been since the birth of the nation a place for comfort, food, protection, security, hiding, reloading - a mythical place. We wish that you will find your mythical moments together with metsa.ai
Powered by AI
At the heart of Metsa is our AI Travel Agent – a smart assistant that helps you instantly find the perfect place based on your activity preferences, travel style, and season. Maybe even the weather ;) Soon, it will handle everything from discovery to booking, making nature travel seamless and deeply personal.
Become a metsa partner hotel
Metsa collaborates with premium nature-based hotels that serve the values of authenticity, sustainability, gastronomy and exceptional hospitality. If your property is surrounded with nature, values conscious travel, and offers guests genuine experiences in nature and gastronomy, we'd love to partner with you. And to present you together with other nature gems.
Metsa friends
Metsa Friends is our private club for people who want to be the first. First to get hints on new hotels, adventures, hidden places, and gastronomy worth travelling for. We share special news with you before others. And soon—exclusive offers. We're always open to your feedback, ideas, suggestions for new listings, product features, and potential team members.
Your inbox matters to us—no spam, we promise. This community is built on trust, respect, and love for nature.
Metsa Collection Group – Where Nature, Technology, and Hospitality Converge
Metsa.ai is part of Metsa Collection Group, a new nature hospitality brand. The founders of the group come partially from the tech industry and thus the whole group has tech set in its DNA. But our end goal is analog and plug off.
We serve runners, hikers, cyclists, skiers, cold-water swimmers, bird watchers, wanderers – the adventurers who plan their travel around terrain, season, and mood. Our mission is to connect these explorers with the world’s best nature-based hotels, local food, and authentic experiences. We want people to live healthier and longer.
The Metsa founding team consists of 4 seasoned executives, entrepreneurs, and investors with deep experience across investments, technology, construction, and performance sports. We've built digital platforms, invested in tech companies, launched construction brands, scaled impact investments and won gold medals from the Winter Olympics – and we know what it takes to bring high-quality experiences to market. Our combined backgrounds span from the trails to the boardroom, from alpine summits to sustainable technologies.